Simple Human Kind

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We Create Apps That Really Work for Indian firms

Launched in 2019 after witnessing too many outfits spend on flashy apps that looked nice but didn't tackle real problems. We're a small team based in Telangana and we've built more than 35 mobile apps for businesses across the country.

Mobile application interface design process

Apps Built for Real Users

We discovered early on that many app development firms in India chase features that sound impressive in meetings, yet at launch, users don’t engage as expected.

Our first week is spent talking with the people who will actually use your app. Not surveys or focus groups – genuine conversations. A restaurant owner in Hyderabad taught us more about delivery apps in thirty minutes than any design course ever did.

Your customers aren't tech experts, and they shouldn't have to be. We build apps that make sense the first time someone opens them.

How We Work Differently

What Creating an App Really Entails

No corporate jargon. Just the straightforward process we follow for every client.

1

Figuring Out What You Really Need

We spend a couple of weeks just listening. Recently, a retail client approached us wanting a loyalty app. After speaking with their customers, we realized they actually needed better visibility into inventory. We built that instead, and their sales climbed roughly a quarter in the first quarter.

2

Design That Feels Right for People in India

We design for how people in India actually use their phones. That means considering different internet speeds, a range of screen sizes, and multiple languages. Your grandmother should be able to use your app without needing help.

3

Building and Testing in Real-World Conditions

We test apps on aging Android devices with unreliable 3G connections, not just the latest iPhones with perfect connectivity. Your app should function in Tier 2 cities during rush hour, not solely in a developer's office.

4

Launch Support That Really Helps

The first month after launch is when questions come up. We're reachable by WhatsApp, phone, or email. When a payment gateway problem affected a client late at night during a sale, we resolved it within an hour. That's part of our service.

Why Clients Choose to Continue With Us

Most of our projects come through referrals. Here’s what clients consider most important once the app goes live.

We Explain Things Simply

We avoid jargon unless you request it. When issues occur, we describe what happened and how we’re fixing it in plain language.

"They clarified the reasons for the app's slowness in rural areas and resolved it without making us feel ignorant for asking." — Retail chain owner, Karnataka

Costs that Stay Reasonable

We present an upfront price range based on similar projects. If something unexpected comes up, we discuss it before spending your money. About nine out of ten projects stayed within a tight margin of the original estimate.

"No hidden charges, no surprise bills. They explained exactly what things would cost and why." — Healthcare startup founder, Mumbai

Focused on Long-Term Growth

We craft apps designed to scale with your business. A logistics client began with simple tracking in 2020. Today they process thousands of deliveries daily on the same base. We anticipated that from day one.

"They inquired about our five-year plan at the initial meeting. That spared us from reconstructing everything later." — Logistics company director, Delhi

Software Development Services

Pick a path — every page outlines what we create and our delivery approach.

iOS Platform

Native iPhone and iPad development with a workflow that's ready for release.

Discover iOS Development

Android Platform

Dependable apps across varied devices and OS versions.

Discover Android Development

Desktop Platform

Desktop software—from initial prototype to installer and updates.

Discover Desktop Development

Web Platform

Rapid, scalable web apps built on a clean architecture.

Discover Web Development

Designed for Indian Market Realities

Developing apps in India involves addressing challenges that aren’t present in Silicon Valley, such as flaky connectivity, multilingual audiences, a wide range of device capabilities, and diverse payment methods.

We have partnered with businesses across twelve states. A delivery app that runs smoothly in Bengaluru might stumble in Patna if local conditions aren’t taken into account.

  • Offline mode when connectivity drops
  • Support for local languages and scripts
  • Various payment methods including COD integration
  • Tailored for low-end Android devices
  • Efficient data usage design for limited data plans
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Android app development interface
iOS application development process